A united family guarantees support and cohesion in good times and in difficult times. Therefore, starting a project and integrating family members can be a guarantee of success. This is the experience of the Molina family, creators of the cosmetics brand Dermo, which from Polinyà writes a new page of success in its 30-year history thanks to its first steps in export with new products.

The firm was created in 1987 by its current general director, Julio Molina"It started with two people and now we are 40, including employees and collaborators, and from a 300 square metre facility we have grown to 6,000," says Sarai Molina, Julio's daughter and CEO of the firm. Sarai and her sister Raquel, who is in charge of the business's R&D, have known the company since they were children.

Located in the Can Humet de Dalt industrial estate in Polinyà, Dermo integrates all of its production in the Vallès plant, where 100% of the capital is owned, with a turnover of two million euros. Dermo has around 200 references, all of them focused on products for professional hygiene, from soaps to air fresheners.

"We have dedicated our lives to transforming raw materials to make products, but we also do customization and packaging," says Molina. From here, the product always reaches the end customer through large distributors, since it is aimed at professional customers in sectors such as hotels and restaurants.

The company's growth has led it to develop products such as powdered detergent. "Only one in ten producers are capable of developing this type of product due to the technological complexity involved," says Molina. Another of the firm's successes are its specialized air fresheners, which are distributed in stores to scent the premises.

Now, the firm has taken a step forward with the creation of a new line of business. "We realised that in spaces where our typical client is, such as in residences for the elderly or educational or religious centres, products are used that we did not have, such as hand gel, shampoo or perfume, and we are thinking of introducing new ranges," says Molina.

NEW RANGE OF PRODUCTS

For this reason, a range of different shower gels, shampoos and hand gels and 16 different long-lasting perfumes for men and women have been created, which have already begun to be exported to Algeria, Romania and Equatorial Guinea.

This step is part of the Strategic Plan that should allow the diversification of its activity, as well as boost the growth of the company at a national and international level. The firm already exports to 34 countries, where its product reaches the tastes and trends of the local public.

This is how the product's success is expected to continue until the third generation arrives. "They will decide what they want to be when they grow up, but we are excited that they want to come here from time to time," jokes Molina.