Throughout our daily lives we receive many external stimuli that make us react, one of them is the aroma of the things that surround us. Smells have a great unconscious effect on our mood and memories, they even have the ability to generate a pleasant and relaxing sensation or induce deep sadness.
For thousands of years, humans have been using aromas for their positive effects on the mind and emotions, even with curative results, in some cases.
The power of aromas
We all have positive memories of certain aromas; smells that take us back to childhood, specific places, sensations, emotions… Some fragrances can even cause mood swings and emotional changes, depending on their aromatic memories, our personal tastes, experiences or cultural background.
Smell connects with our emotions, generating immediate responses, for this reason smells can transmit energy and well-being to us. Smell can be powerful, not only for our home but to induce us to perform an action as simple as buying clothes. Rockefeller University conducted research on affect and recall capabilities and concluded that people remember 51% of what they see, 21% of what they hear, 11% of what they touch, and 35% of what they smell!
There is even talk of olfactory marketing, where thematic aromas and sensory marketing are used. Each smell has an evocative capacity that contributes to a special experience and provides an original sensory stimulus to each communication action. In short, it consists of creating the smell we are looking for by applying it to spaces and objects to get us to end up entering a place or buying a product.
You home, a corner to relax
It is important to know the positive effects of each fragrance to know what air freshener can bring more benefits to our homeFor example, lavender essence releases relaxing active ingredients that calm our body, citrus scents provide vitality, sweet scents provide sensuality...
Our home It can be a place that exudes harmony, good vibes, happiness and everything we want to convey. There is a air freshener for every occasion and we have the great advantage of being able to use different air fresheners according to the needs we have at each moment, within our own home.
A air freshener lavender for a time of great stress, a air freshener citrus that activates us for the weekend, air freshener Jasmine for summer nights, a sweet smell for a romantic date or a fabric softener smell that brings us calm and takes us to a home clean and hygienic.