The scent of your business is key to your brand image. People receive many stimuli from their environment, which can help them make decisions, both positive and negative. Human senses function as channels through which we receive different types of information, such as smells.
Entering into a clean and well-decorated workplace helps create a positive and comfortable environment for workers and all those who visit the place. Taking care of this aspect is very simple, if the environment is kept clean and tidy, in addition to using a air freshener appropriate.
He air freshener can be a company's best ally, as it can help make sales or transmit brand values. Olfactory marketing is what we know today as the use of air fresheners specific to convey messages, ideas or brand values and is used to awaken sensations in the users who perceive it.
The air fresheners There are many types of marketing strategies, depending on what the sales objectives of each company are going to be. It is best to carry out a prior study to know what values we want to transmit in order to then choose the one that best suits our needs. air freshener that best suits those needs.
If for example we are talking about a grocery store, it would be ideal to use a air freshener reminiscent of freshly baked bread or the aroma of chocolate, as these are very tempting smells that invite people to eat and, therefore, to buy food products.
You can even find air fresheners as specific as a confectionery aroma, with notes of butter and a light touch of cream, specially made for confectioneries and cafes. Or, for example, a air freshener Strawberry gum, ideal for candy stores, daycare centers or places focused on children.
In a pharmacy, for example, the scent of talcum powder can help a lot, as it reminds us of professionalism, cleanliness... This type of air fresheners It transports us to a medical room and makes us trust the pharmacy in question.
Other aromas that are widely used in air fresheners Business scents include lavender, which helps to relax, or sweet vanilla, cinnamon and orange blossom, which invite you to stay in the place, to continue enjoying the aroma and, surely, to make a subsequent purchase.
In this article from the Dermo blog, we have been able to learn about the power that air fresheners, not only at a domestic level, but also, and very much so, at a business level.