{"id":2230,"date":"2017-02-28T14:40:40","date_gmt":"2017-02-28T14:40:40","guid":{"rendered":"https:\/\/dermo.com\/?p=2230"},"modified":"2017-02-28T14:40:40","modified_gmt":"2017-02-28T14:40:40","slug":"dermo-cosmetique-en-famille","status":"publish","type":"post","link":"https:\/\/dermo.com\/fr\/dermo-cosmetique-en-famille\/","title":{"rendered":"Dermo : des cosm\u00e9tiques pour la famille"},"content":{"rendered":"
\n

Ils ont publi\u00e9 un rapport sur Dermo, \u00e0 l'occasion du 30e anniversaire, sur www.peri\u00f3dico.com<\/a>, dans la section \u00c9conomie, et nous souhaitons le partager avec vous tous.<\/p>\n

\"Juillet-Raquel-Sarai-Molina-Droit-P\u00e8re-Filles-Managers-Entreprise-Dermo-1488038139088\"<\/p>\n

Dermo \u00e9tend son activit\u00e9 dans le secteur des produits de beaut\u00e9 apr\u00e8s 30 ans de croissance<\/h1>\n
\n

ALBERT SEGURA \/ POLINY\u00c0<\/p>\n<\/div>\n

DIMANCHE 26 FEVRIER 2017 \u2013 16:00 CET<\/abbr><\/div>\n
\n

Une famille unie garantit soutien et coh\u00e9sion dans les bons moments comme dans les moments difficiles. D\u00e9marrer un projet et impliquer les membres de la famille peut donc \u00eatre un gage de r\u00e9ussite. C'est l'exp\u00e9rience de la famille Molina, cr\u00e9atrice de la marque de cosm\u00e9tiques Dermo<\/strong>, qui depuis Poliny\u00e0 \u00e9crit une nouvelle page de succ\u00e8s dans ses 30 ans d'histoire gr\u00e2ce \u00e0 ses premiers pas \u00e0 l'exportation avec de nouveaux produits.<\/p>\n

La soci\u00e9t\u00e9 a \u00e9t\u00e9 cr\u00e9\u00e9e en 1987 par son actuel directeur g\u00e9n\u00e9ral, Julio Molina<\/strong>. \u00ab Nous avons commenc\u00e9 avec deux personnes et maintenant nous sommes 40, employ\u00e9s et collaborateurs compris, et d'une installation de 300 m\u00e8tres carr\u00e9s nous sommes pass\u00e9s \u00e0 6 000 \u00bb, explique Sarai Molina, fille de Julio et PDG de l'entreprise. Sarai et sa s\u0153ur Raquel, responsable de la R&D de l'entreprise, connaissent l'entreprise depuis qu'elles sont enfants.<\/p>\n

Situ\u00e9e dans la zone industrielle de Can Humet de Dalt \u00e0 Poliny\u00e0, Dermo int\u00e8gre toute sa production dans l'usine de Vall\u00e8s, o\u00f9 se trouve la 100% de la capitale, avec un chiffre d'affaires de deux millions d'euros. Dermo compte environ 200 r\u00e9f\u00e9rences, toutes tourn\u00e9es vers les produits destin\u00e9s \u00e0 l'hygi\u00e8ne professionnelle, des savons aux d\u00e9sodorisants.<\/p>\n

\u00ab Nous avons consacr\u00e9 notre vie \u00e0 transformer des mati\u00e8res premi\u00e8res pour fabriquer des produits, mais nous faisons \u00e9galement de la personnalisation et du conditionnement \u00bb, explique Molina. De l\u00e0, le produit parvient toujours au client final par l\u2019interm\u00e9diaire de grands distributeurs, car il s\u2019adresse \u00e0 des clients professionnels de secteurs tels que l\u2019h\u00f4tellerie et la restauration.<\/p>\n

La croissance de l\u2019entreprise l\u2019a amen\u00e9e \u00e0 d\u00e9velopper des produits tels que des d\u00e9tergents en poudre. \u00ab Seul un producteur sur dix est capable de d\u00e9velopper ce type de produit en raison de la complexit\u00e9 technologique impliqu\u00e9e \u00bb, explique Molina. Un autre succ\u00e8s de l'entreprise est ses d\u00e9sodorisants sp\u00e9cialis\u00e9s, qui sont distribu\u00e9s en magasin pour parfumer les locaux.<\/p>\n

Aujourd\u2019hui, l\u2019entreprise franchit une nouvelle \u00e9tape avec la cr\u00e9ation d\u2019une nouvelle ligne d\u2019activit\u00e9. \u00ab Nous nous sommes rendu compte que dans les espaces o\u00f9 se trouve notre client type, comme dans les r\u00e9sidences pour personnes \u00e2g\u00e9es ou les centres \u00e9ducatifs ou religieux, ils utilisent des produits que nous n'avions pas, comme du gel pour les mains, du shampoing ou du parfum, et nous pensons introduire de nouvelles gammes \u00bb, explique Molina.<\/p>\n

NOUVELLE GAMME DE PRODUITS<\/h1>\n

C'est pour cette raison qu'une gamme de gels douche, shampoings et gels pour les mains, ainsi que 16 parfums diff\u00e9rents longue dur\u00e9e pour hommes et femmes, ont \u00e9t\u00e9 cr\u00e9\u00e9s, qui ont d\u00e9j\u00e0 commenc\u00e9 \u00e0 \u00eatre export\u00e9s vers l'Alg\u00e9rie, la Roumanie et la Guin\u00e9e \u00e9quatoriale.<\/p>\n

Cette \u00e9tape s\u2019inscrit dans le cadre du Plan Strat\u00e9gique qui devrait permettre la diversification de son activit\u00e9, ainsi que dynamiser la croissance de l\u2019entreprise au niveau national et international. L'entreprise exporte d\u00e9j\u00e0 dans 34 pays, o\u00f9 ses produits sont livr\u00e9s adapt\u00e9s aux go\u00fbts et aux tendances du public local.<\/p>\n

Cela devrait permettre de maintenir le succ\u00e8s du produit jusqu\u2019\u00e0 l\u2019arriv\u00e9e de la troisi\u00e8me g\u00e9n\u00e9ration. \u00ab Ils d\u00e9cideront de ce qu'ils veulent faire quand ils seront grands, mais nous sommes ravis qu'ils veuillent venir ici de temps en temps \u00bb, plaisante Molina. H<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u00c0 l'occasion de son 30e anniversaire, Dermo a publi\u00e9 un rapport dans la rubrique \u00c9conomie de www.peri\u00f3dico.com, et nous souhaitons le partager avec vous. Apr\u00e8s 30 ans de croissance, Dermo \u00e9tend son activit\u00e9 dans le secteur des produits de beaut\u00e9. ALBERT SEGURA \/ POLINY\u00c0 DIMANCHE 26 F\u00c9VRIER 2017 \u2013 16H00 CET Une famille unie\u2026 En savoir plus "Dermo : des cosm\u00e9tiques pour la famille<\/span><\/a><\/p>","protected":false},"author":13,"featured_media":2231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[396,402,400,397],"tags":[478,411,442,410,413,441],"class_list":["post-2230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","category-productos-de-limpieza","category-productos-ecologicos","category-sin-categoria","tag-30-aniversario-dermo","tag-detergente-desengrasante","tag-detergentes-ecologicos","tag-fabrica-de-detergentes-desengrasantes","tag-productos-ecologicos-ropa","tag-productos-limpieza-industria"],"yoast_head":"\nDermo: cosm\u00e9tica en familia - Dermo | F\u00e1brica de detergentes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dermo.com\/fr\/dermo-cosmetique-en-famille\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dermo: cosm\u00e9tica en familia - Dermo | F\u00e1brica de detergentes\" \/>\n<meta property=\"og:description\" content=\"Han publicado un reportaje sobre\u00a0Dermo, en motivo del 30 aniversario, en el www.peri\u00f3dico.com, en la secci\u00f3n de Econom\u00eda, y queremos compartirlo con todos vosotros. 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