If you are thinking about looking for strategies to sell more, today at Dermo we advise you to bet on the air freshenersIt will be an invisible but very effective sales technique that will make consumers want to stay longer in your store and remember their visit as a pleasant one and want to return.
Many studies reveal that the influence that aromas have on our mind can be decisive for the final purchase of a product or for repeating our visit to that store.
Smell has a great power over our brain
Smell is one of the most interesting senses for selling products and services, because its effect is immediate. Smell enters through the limbic system of the brain and travels through all our cognitive and rational processes, going directly to the areas of the brain where memory and emotions are located.
The air fresheners They can be the key to success, but you should carefully study the intensity and type of aroma you are going to use. It is best if it is exclusive, a unique fragrance that is only in your store and that lets customers know that they have entered a special place, different from all those they have been to before.
But it is important not to overload the environment, that is, to find the exact piece to create a unique, appropriate, suggestive and attractive aroma that matches the harmony of your store and the products or services you offer. Through air fresheners you can create and stir up sensations, experiences, pleasure, memories, moods... A whole series of perfect stimuli to give a feeling of comfort to your customers and encourage, at the same time, the sale of your products. They can be air fresheners with subtle, sweet or intense touches, it depends on the feeling you want to convey to your clients. It is best to keep it subtle so that it is perceived little by little and offers a feeling of warmth and tranquility to the person who receives it, so that they will be more willing to stay.
Sometimes we find places overloaded with air fresheners too strong, which have the opposite effect on customers because they cause stress, headaches or discomfort. There are companies specializing in olfactory marketing that can help you find the best fragrance for your store.
At Dermo you can find a wide range of air fresheners, with which you can enjoy the aroma you want throughout the day. We have a line of air fresheners which are based on current perfumery trends, to meet the demands of all our customers. You will find products with citrus notes, candy scents, etc.